Creating a website is great for business. However, if you don’t make the investment in marketing your website will just float around in cyberspace with little chance of providing you with a tool that will generate more business for you.
You wouldn’t design and print a catalog or brochure and leave it in your office without getting it into the hands of potential customers, would you? Of course you wouldn’t!
But that is what happens with a website that isn’t marketed. You want potential customers to find your website on search engines, directories, social media sites, and other Internet website. That is what marketing will do - - get your website found by potential customers looking for the products or services that you offer.
Social Media Marketing is fast becoming an invaluable tool to help any business generate more customer interest in their business, products, and services. Using Facebook, Twitter, LinkedIn, Pinterest and other Social Media websites is an important part of any marketing plan. However, improper use of Social Media can hurt a business. Therefore, professional help is always best when starting to use Social Media for your business.
Directory Marketing is a cost-effective way of obtaining a website listing on directory websites for little or no cost. The challenge of Directory Marketing is selecting the best directories and ensuring the proper business information is listed.
E-mail Marketing gives businesses a cost-effective method of sending out sale offers, news releases, and other communications. E-mail Marketing requires the development of compelling sales offers, a well-design mailer, and the proper use of e-mail lists.
Not all products or services require the use of an E-commerce system with a shopping cart. When E-commerce is needed, selecting the proper E-commerce system that is easy to use, protected from hackers, will benefit both the user and website owner.
PPC advertisements are the small ads that appear either at the top or right-hand side of the search results pages. A proper PPC campaign involves the selection of the best keywords/phrases, targeting the best geographic locations, creating powerful ads, and setting proper bids that allow for the most clicks for the least amount of money.
SEO is the process of writing page content that best matches the search engine’s search formula, along with creating proper Meta tags. This allows keywords/phrases to rank high in the “Organic” search results area in the Search Results Pages (SRP).