USA Marketing Associates in the
News May 2007!
Do You Need A Business Blog?
Before we see if a blog make sense for your business, let’s answer the question, what is a blog? Blog is short for Web Log. For an individual a blog is a personal diary, an opinion post, a collection of research results and information links. For a business, it is a marketing tool that allows a company to share timely information quickly with customers while building web traffic and connecting with potential customers.
Some examples of how a business blog can be used include: posting of new product press releases, providing tips on how to maintain a product, publishing a success story, posting new hires and promotions, posting a job opening, to name a few. You can use a business blog to pique interest in future products or services that you might offer. “However, the most important element of your blog is to distribute news in a timely manner.”
Blogs are powerful tools for marketing and promotion. This is true because the blog entries are short, often are full of links, and they are more keyword dense than standard web site pages often are. (All of this helps in getting a better search engine ranking for your web site.)
Best of all they are easy for your customers and prospects to read and easy for you to write, making visitors to your blog more likely to visit regularly to see what is new the next day or week.
How easy is it to add a news story to your blog? Well, if you know how to use MS Word, than using a blog will be a simple task. It’s that easy.
Are blogs expensive? No, and that is one of the advantages of a blog. You don’t need to use a web designer to create the pages of news stories for your blog. With a password, you simply log into your blog, type or cut and paste the news story into the form and click a few buttons. That’s it; you are done.
How will people find my blog? On your web site’s home page you should list the fact that you have a blog and invite visitors to sign up to receive your company’s news stories. They will simply subscribe to your newsfeed.
What happens when someone signs up for my blog newsfeed? When someone subscribes to your newsfeed, they add the name of your blog to their web browser’s Web Site Favorites “Feeds” folder. When you add a new news story to your blog, a message is sent to their Feeds folder from your blog that indicates to the subscriber that a new story has been posted on your blog. They simply click on the newsfeed button and they will land at your blog, where they can read your latest news.
For more information on web feeds go to your Internet Explorer Help section and search on “web feeds” and select “web feeds (RSS)”
Back to top
Get a Content Management System for
Your Website!
Do you have a Static Website written in HTML?
Do you have a Static Website written in HTML?
Are you tired of paying your web designer money to make minor changes to your website content because HTML-programming skills are required?
Would you like to quickly make changes to your website, publish the latest news and other important content in seconds without knowing HTML code?
Are you frustrated by delays from your web designer to make even simple changes?
Voila! A "Web based Content Management System" (WCMS) is the end of all these problems!
With a Web based Content Management System, you will gain complete control over your entire website. There is no software to learn. You just make all changes to your website online, via your browser, and you can see the changes instantly. Also, you can update your website from everywhere around the world by logging in to the Content Management System.
With a Content Management System for your web site your advantages include:
- Publish your content (text, images, etc.) without the need of a web designer!
- Make simple changes to your web site in seconds!
- You also get your own search engine tool, so visitors can search your website!
- You can select your own page design layouts!
- Allow multiple people to edit your website!
- Select the day and time when you want your content published!
- Add RSS feeds automatically and make them available for visitors!
- Worry free system and module updates!
We are using license free software that means you do not have to pay for the software. All you need to do is pay one small price for the customization of the Content Management System and one for the additional training to use this system, if you require it.
USA Marketing Associates, Inc. offers you a redesign of your website along with the implementation of the WCMS. It will be completely customized and not from a toolbox with templates. Each design is unique!
Contact us for a free estimate based on your entire website.
Back to top
Please feel free to contact us at 800-443-2133 for a FREE consultation or to have us quote on your next project.
USA Marketing Associates does not share client or consumer information with third parties. All personal consumer and client information submitted through this web site will be held confidential within the company.
©2007 USA Marketing Associates, Inc.
|
