PPC advertisements are the small ads that appear either at the top or right-hand side of the search results pages. A proper PPC campaign involves the selection of the best keywords/phrases, targeting the best geographic locations, creating powerful ads, and setting proper bids that allow for the most clicks for the least amount of money.
The use of PPC advertising has grown immensely over the past several years. However with this growth has come an increase in the Cost-Per-Clicks. This is due to the competition to obtain high ad listings on Google and other search engines.
PPC programs like the one that Google offers are sophisticated systems with many options for maximizing the results that can be achieved. With this many options it is easy to make the wrong selections and not obtain good results or end up spending more per click than is wanted.
Working with a marketing company that has years of experience is a good investment, and the way to obtain more click traffic for less money than otherwise possible with a new user.
Our PPC Advertising Management Services include:
- Researching the most popular keyword/phrases related to your products or services
- Defining the best target geographic areas where your ads would reach potential customers
- Creating ad titles and descriptions that get ad viewers to click on your ads
- Setting click bids to the optimal setting to get the most clicks for the least amount on money
- Adding tracking code to your landing pages to track conversions
- Providing reports on the click activity.