Internet - The Ultimate Marketing
The most effective Internet Marketing campaign is based
on our client's knowledge of their business and our
knowledge of the Internet. Using the Internet as the
medium, our focus is to help our clients acquire new
customers and retain current customers cost effectively.
Whether it is search engine positioning, or brand awareness,
or developing customer loyalty, we can design and implement
the most effective Internet marketing strategies.
We offer the following Internet Marketing Services:
Pay Per Placement:
Using Pay-Per-Click (PPC) search engines, we can develop
an effective campaign that reaches the majority of the
Internet users. We guarantee that with proper keyword/phrase
selection, we can generate high quality Web site traffic
very cost effectively and efficiently.
However, as advertisers are in constant competition
for the top spots, getting the most out of PPC engines
requires constant attention. To ease this burden for
our clients, USA Marketing manages the following aspects
of setting up and monitoring the campaign:
USA Marketing will research and recommend the most
relevant, localized and targeted keywords and phrases.
We develop effective titles and descriptions for each
keyword. We make sure that the titles and descriptions
pass the search engines’ strict editorial review
process. We will coordinate the opening, funding and
initial bid setting on the account.
To ensure top listing, and manage cost within budget,
all keyword bids will be continually monitored.
Reports: USA Marketing will prepare comprehensive
monthly reports detailing the exact number of click-throughs,
the cost, position, and current status of all your
keywords from each search engine.
Web Site Optimization:
There are no search engine optimization secrets -- just
ranking and promotion methodologies to follow in order
to beat your competition in obtaining a high search
engine ranking for desired search keywords.
Unlike the (PPC) methodology where one can buy his/her
way into the top listing, the objective of Web site
optimization is to increase web visitor counts by ranking
very high in the results of searches. Our Web site optimization
Meta Tag Infrastructure
We evaluate your Web site’s Meta tag infrastructure
by reviewing all pages to make sure the content has
a tight focus (around the keyword) and that it is
reinforced by all proper Meta tags.
We work with our clients to develop copy that is content
rich and written within the acceptable guidelines
of the search engines to achieve highest ranking.
Search Engine Submission
Once the site is fully optimized, and all necessary
marketing elements have been integrated into the Web
site, we submit each page of the Web site to the search
engines, thus creating multiple potential avenues
Monitor and Adjustment
The Internet is dynamic and the search engines’
rules change often. The process of search engine indexing
can take anywhere from several weeks to several months,
depending on the specific search engine and submission
services used. Once the site is indexed, we will monitor
the search engines’ results monthly and organically
make all changes necessary to maintain a top ranking
With our eMail campaign expertise, we carefully plan,
organize, and manage every aspect of our clients’
eMail marketing requirements.
- Design eMail marketing campaigns
- Research opt-in acquisitions lists and their sources
- Craft eMail design, layout, and content
- Launch campaigns at just the right time
- Analyze tracking and link reports
- Measure each campaign's effectiveness
- Automated eMail mailings. Every eMail campaign
is designed specifically to meet the needs and goals
of our clients effectively.
We will not implement a campaign unless we can measure
To further optimize the eMail program, we can integrate
each eMail campaign directly with the Website using
While eNewsletters are a superb marketing tool for the
sites that publish them, they also represent a great
advertising vehicle for marketers. An eNewsletter can
have a long shelf life if designed with the content
that is valuable to its audience. This means that readers
are likely to be exposed to the ad’s message more
Our eNewsletter services include:
- Research and writing content
- Develop eNewsletter design
- Deliver eNewsletters to mail lists
Because unintentionally sponsoring spam could result
in damaging a company's brand recognition on the Web,
not to mention reducing the response rate to zero, we
recommend ONLY opt-in subscriptions.
For more information on our Marketing services, please call us