Internet - The Ultimate Marketing Medium

Internet Marketing
The most effective Internet Marketing campaign is based on our client's knowledge of their business and our knowledge of the Internet. Using the Internet as the medium, our focus is to help our clients acquire new customers and retain current customers cost effectively. Whether it is search engine positioning, or brand awareness, or developing customer loyalty, we can design and implement the most effective Internet marketing strategies.

We offer the following Internet Marketing Services:

Pay Per Placement:
Using Pay-Per-Click (PPC) search engines, we can develop an effective campaign that reaches the majority of the Internet users. We guarantee that with proper keyword/phrase selection, we can generate high quality Web site traffic very cost effectively and efficiently.

However, as advertisers are in constant competition for the top spots, getting the most out of PPC engines requires constant attention. To ease this burden for our clients, USA Marketing manages the following aspects of setting up and monitoring the campaign:

Initial Research
USA Marketing will research and recommend the most relevant, localized and targeted keywords and phrases.

Setup
We develop effective titles and descriptions for each keyword. We make sure that the titles and descriptions pass the search engines’ strict editorial review process. We will coordinate the opening, funding and initial bid setting on the account.

Continual Monitoring
To ensure top listing, and manage cost within budget, all keyword bids will be continually monitored.
Reports: USA Marketing will prepare comprehensive monthly reports detailing the exact number of click-throughs, the cost, position, and current status of all your keywords from each search engine.

Web Site Optimization:
There are no search engine optimization secrets -- just ranking and promotion methodologies to follow in order to beat your competition in obtaining a high search engine ranking for desired search keywords.
Unlike the (PPC) methodology where one can buy his/her way into the top listing, the objective of Web site optimization is to increase web visitor counts by ranking very high in the results of searches. Our Web site optimization process includes:

Meta Tag Infrastructure
We evaluate your Web site’s Meta tag infrastructure by reviewing all pages to make sure the content has a tight focus (around the keyword) and that it is reinforced by all proper Meta tags.

Copy Writing
We work with our clients to develop copy that is content rich and written within the acceptable guidelines of the search engines to achieve highest ranking.

Search Engine Submission
Once the site is fully optimized, and all necessary marketing elements have been integrated into the Web site, we submit each page of the Web site to the search engines, thus creating multiple potential avenues of entry.

Monitor and Adjustment
The Internet is dynamic and the search engines’ rules change often. The process of search engine indexing can take anywhere from several weeks to several months, depending on the specific search engine and submission services used. Once the site is indexed, we will monitor the search engines’ results monthly and organically make all changes necessary to maintain a top ranking position.

eMail Campaign:
With our eMail campaign expertise, we carefully plan, organize, and manage every aspect of our clients’ eMail marketing requirements.

• Design eMail marketing campaigns
• Research opt-in acquisitions lists and their sources
• Craft eMail design, layout, and content
• Launch campaigns at just the right time
• Analyze tracking and link reports
• Measure each campaign's effectiveness
• Automated eMail mailings. Every eMail campaign is designed specifically to meet the needs and goals of our clients effectively.

We will not implement a campaign unless we can measure its effectiveness.

To further optimize the eMail program, we can integrate each eMail campaign directly with the Website using landing pages.

eNewsletter
While eNewsletters are a superb marketing tool for the sites that publish them, they also represent a great advertising vehicle for marketers. An eNewsletter can have a long shelf life if designed with the content that is valuable to its audience. This means that readers are likely to be exposed to the ad’s message more than once.

Our eNewsletter services include:

• Research and writing content
• Develop eNewsletter design
• Deliver eNewsletters to mail lists

Because unintentionally sponsoring spam could result in damaging a company's brand recognition on the Web, not to mention reducing the response rate to zero, we recommend ONLY opt-in subscriptions.

For more information on our Marketing services, please call us at 774-284-4131.